
Management and Marketing of Wine Tourism Business
This book links research in wine marketing/management and wine tourism, offering international and multidisciplinary perspectives. Researchers will find in this book a holistic analysis of research and cases relating to the management and marketing of wine tourism businesses and visitors.
- Alaotsikko
- Theory, Practice, and Cases
- Toimittaja
- Marianna Sigala, Richard N. S. Robinson
- Painos
- 2019 ed.
- ISBN
- 9783319754611
- Kieli
- englanti
- Paino
- 446 grammaa
- Julkaisupäivä
- 14.9.2018
- Kustantaja
- Springer International Publishing AG
- Sivumäärä
- 388