Main Street Smarts

An Entrepreneur's Guide To Business In The Real World

So you’ve passed all the exams and obtained your degree. You’re ready to take on the world of business and dominate the competition! But despite your book smarts, you lack the business street smarts needed to take your business to the next level—this book will help.

In Main Street Smarts, successful entrepreneur and business leader David Morgan provides you with the fundamental building blocks you need to pursue your business goals. With an emphasis on real-world, street-smart tactics, he’ll show how it takes more than business school knowledge to lead a developing company to success.

You’ll learn to:
create an executable plan for your business
network and acquire new clients
take advantage of fresh opportunities
sell a product and an idea
manage and lead a growing company

To become a profitable entrepreneur, it takes more than academic know-how—it takes real-life wisdom and a lot of guts.