
Madscam
Advertising industry insider George Parker dishes the dirt on big advertising agencies and reveals Madison Avenue's best-kept secret: that your business can produce the same quality ad campaigns on its own!
In this no-holds-barred exposé of the dangers of dealing with ad agencies, Parker reveals exactly what you should do to create fantastic-looking, results-producing advertising at a reasonable cost. It's everything Madison Avenue doesn't want you to know.
- Kirjailija
- George Parker
- ISBN
- 9781599180427
- Kieli
- englanti
- Paino
- 537 grammaa
- Julkaisupäivä
- 16.1.2007
- Kustantaja
- Entrepreneur Press
- Sivumäärä
- 288