Tallenna
International Retailers’ Performance in Host Countries
Kirjailija:
nidottu, 2018
englanti
Lukas Morbe sheds light on important antecedents of international retailers‘ local performance including international strategies and their local implementation, local consumers‘ perceptions as well as the wider country- and format-specific environment.
- Alaotsikko
- The Roles of Strategies, Consumer Perceptions and the Local Environment
- Kirjailija
- Lukas Morbe
- Painos
- 1st ed. 2018
- ISBN
- 9783658220686
- Kieli
- englanti
- Paino
- 310 grammaa
- Julkaisupäivä
- 3.5.2018
- Kustantaja
- Springer
- Sivumäärä
- 165
