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Integrating the Means-End Approach into the Product Positioning Process Using the Example of the HEAD Snowboarding Travel Boardbag in Germany
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Integrating the Means-End Approach into the Product Positioning Process Using the Example of the HEAD Snowboarding Travel Boardbag in Germany

pokkari, 2011
englanti
ISBN
9783640996117
Kieli
englanti
Paino
222 grammaa
Julkaisupäivä
8.9.2011
Kustantaja
Grin Publishing
Sivumäärä
164