Tallenna
Inclusive Branding
Klaus Schmidt has been a pioneer in the concept and process of inclusive, or holistic, branding as an integral - indeed leading - element in corporate strategy. Compelling case studies from leading organisations in a variety of industries show the practical necessity of holistic brand thinking, and its results.
- Alaotsikko
- The Why and How of a Holistic Approach to Brands
- Kirjailija
- Klaus Schmidt, C. Ludlow
- Painos
- Softcover reprint of the original 1st ed. 2002
- ISBN
- 9781349430154
- Kieli
- englanti
- Paino
- 310 grammaa
- Julkaisupäivä
- 1.1.2002
- Kustantaja
- Palgrave Macmillan
- Sivumäärä
- 210
