Tallenna
Hyper-Digital Marketing
mso-ansi-language: EN-US;">In the context of hyper-digitalization and AI, the six-pillar framework will help managers navigate current developments and provide marketers with a way to implement changes in the marketing function.
- Alaotsikko
- Six Pillars of Strategic Brand Marketing in an AI-Powered World
- Kirjailija
- Vanitha Swaminathan
- ISBN
- 9783031956294
- Kieli
- englanti
- Paino
- 446 grammaa
- Julkaisupäivä
- 19.10.2025
- Kustantaja
- Springer International Publishing AG
- Sivumäärä
- 272
