How Entrepreneurs Think: It's Never About The Money

It's Never About the Money is the story of an entrepreneur, written by an entrepreneur for people who want to become entrepreneurs. Frank McCarthy has always been an entrepreneur: from the age of eight, he was out on the streets of Dublin selling 'painted sticks'. Blessed with an ability to see solutions where others only see problems, Frank developed his early career as a salesman before deciding to strike out on his own to great success. It's Never About the Money offers sensible, solid advice to anyone who ever thought about starting their own business - but was afraid to do so. Frank's favourite quote is: "e;Fear knocked on my door. Faith answered and there was no one there"e;.And the book is endorsed by no less than Dermot Desmond and Denis O'Brien, who say:* It's Never About the Money is the accumulation of the knowledge that Frank learnt from working in the British Leyland assembly plant, to being one of Ireland's first photocopier salesmen, to establishing his building services business. It demonstrates why he is such a natural entrepreneur, with a gift for recognising opportunities in the fast-moving world we live in now. Dermot F Desmond* We all recall that first bicycle ride, especially the falling off part! But the determination to get back on the bike with bruised knee and battered ego is what matters most. Then there is the exhilaration of the wind blowing in your face as you freewheel down the road, having got back on the saddle. The road of life is no different. I hope many young women and men interested in business read It's Never About The Money. They will learn so much. Denis O'Brien