Tallenna
Handbook of Media Branding
nidottu, 2016
englanti
This comprehensive handbook critically addresses current issues and achievements in the field of media branding. By discussing media branding from different viewpoints, disciplines and research traditions, this book offers fresh perspectives and identifies areas of interest for further research.
- Toimittaja
- Gabriele Siegert, Kati Förster, Sylvia M. Chan-Olmsted, Mart Ots
- Painos
- Softcover reprint of the original 1st ed. 2015
- ISBN
- 9783319362489
- Kieli
- englanti
- Paino
- 310 grammaa
- Julkaisupäivä
- 22.10.2016
- Kustantaja
- Springer International Publishing AG
- Sivumäärä
- 414
