Tallenna
Handbook of Marketing Decision Models
nidottu, 2018
englanti
In addition, it contains chapters on recent methodologicaldevelopments that are gaining popularity in the area of marketing decision models, such as structural modeling, learning dynamics, choice modeling, eye-tracking and measurement.
- Toimittaja
- Berend Wierenga, Ralf van der Lans
- Painos
- Softcover reprint of the original 2nd ed. 2017
- ISBN
- 9783319860411
- Kieli
- englanti
- Paino
- 310 grammaa
- Julkaisupäivä
- 7.8.2018
- Kustantaja
- Springer International Publishing AG
- Sivumäärä
- 598
