Tallenna
Handbook of Marketing Decision Models
sidottu, 2017
englanti
In addition, it contains chapters on recent methodologicaldevelopments that are gaining popularity in the area of marketing decision models, such as structural modeling, learning dynamics, choice modeling, eye-tracking and measurement.
- Toimittaja
- Berend Wierenga, Ralf van der Lans
- Painos
- 2nd ed. 2017
- ISBN
- 9783319569390
- Kieli
- englanti
- Paino
- 446 grammaa
- Julkaisupäivä
- 26.7.2017
- Kustantaja
- Springer International Publishing AG
- Sivumäärä
- 598
