Tallenna
H2H Marketing
H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization.
- Alaotsikko
- Case Studies on Human-to-Human Marketing
- Toimittaja
- Philip Kotler, Waldemar Pfoertsch, Uwe Sponholz, Maximilian Haas
- Painos
- 2023 ed.
- ISBN
- 9783031223952
- Kieli
- englanti
- Paino
- 310 grammaa
- Julkaisupäivä
- 20.7.2024
- Kustantaja
- Springer International Publishing AG
- Sivumäärä
- 213
