
H2H Marketing
In H2H Marketing the authors focus on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization.
- Alaotsikko
- The Genesis of Human-to-Human Marketing
- Kirjailija
- Philip Kotler, Waldemar Pfoertsch, Uwe Sponholz
- Painos
- 1st ed. 2021
- ISBN
- 9783030595302
- Kieli
- englanti
- Paino
- 446 grammaa
- Julkaisupäivä
- 13.12.2020
- Kustantaja
- Springer Nature Switzerland AG
- Sivumäärä
- 267