Tallenna
Green Marketing in Emerging Economies
Literature on green marketing continues to gain traction in the sustainability discourse, focusing on core subject areas such as green product development, green marketing strategy and green advertising.
- Alaotsikko
- A Communications Perspective
- Toimittaja
- Emmanuel Mogaji, Ogechi Adeola, Isaiah Adisa, Robert E. Hinson, Chipo Mukonza, Ayça Can Kirgiz
- Painos
- 2022 ed.
- ISBN
- 9783030825744
- Kieli
- englanti
- Paino
- 310 grammaa
- Julkaisupäivä
- 5.1.2023
- Kustantaja
- Springer Nature Switzerland AG
- Sivumäärä
- 279
