
From Dental Floss To Guitar Strings
FROM DENTAL FLOSS TO GUITAR STRINGS
SUCCESSFUL GRASSROOTS PRODUCT LAUNCHES
Part 1 is a memoir and features the author's stories of leading the successful launch of GLIDE(R) Floss and ELIXIR(R) Guitar Strings.
Part 2 is a fresh look at critical lessons learned in launching products. Lessons include framing the product value statement, creating a strategic plan, determining the right price, high-impact grassroots marketing, leadership and teams, and understanding the important numbers.
- Alaotsikko
- Successful Grassroots Product Launches
- Kirjailija
- John Spencer
- ISBN
- 9781647197063
- Kieli
- englanti
- Paino
- 367 grammaa
- Julkaisupäivä
- 25.8.2021
- Kustantaja
- Booklocker.com
- Sivumäärä
- 274