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Evaluation in Advertising Reception
Tallenna

Evaluation in Advertising Reception

Kirjailija:
englanti
Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential.
Alaotsikko
A Socio-Cognitive and Linguistic Perspective
Kirjailija
S. Bullo
Painos
1st ed. 2014
ISBN
9781349468362
Kieli
englanti
Paino
310 grammaa
Julkaisupäivä
1.1.2014
Sivumäärä
207