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Evaluation in Advertising Reception
Tallenna

Evaluation in Advertising Reception

Kirjailija:
sidottu, 2014
englanti
Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential.
Alaotsikko
A Socio-Cognitive and Linguistic Perspective
Kirjailija
S. Bullo
ISBN
9781137350428
Kieli
englanti
Paino
446 grammaa
Julkaisupäivä
22.8.2014
Sivumäärä
207