
Electronic Word of Mouth (eWOM) in the Marketing Context
This SpringerBrief offers a state of the art analysis of electronic word-of-mouth (eWOM) communications and its role in marketing.
- Alaotsikko
- A State of the Art Analysis and Future Directions
- Kirjailija
- Elvira Ismagilova, Yogesh K. Dwivedi, Emma Slade, Michael D. Williams
- Painos
- 1st ed. 2017
- ISBN
- 9783319524580
- Kieli
- englanti
- Paino
- 310 grammaa
- Julkaisupäivä
- 22.2.2017
- Kustantaja
- Springer International Publishing AG
- Sivumäärä
- 138