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Electronic Word of Mouth (eWOM) in the Marketing Context
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Electronic Word of Mouth (eWOM) in the Marketing Context

This SpringerBrief offers a state of the art analysis of electronic word-of-mouth (eWOM) communications and its role in marketing.

Alaotsikko
A State of the Art Analysis and Future Directions
Painos
1st ed. 2017
ISBN
9783319524580
Kieli
englanti
Paino
310 grammaa
Julkaisupäivä
22.2.2017
Sivumäärä
138