Tallenna
Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels
Kirjailija:
nidottu, 2021
englanti
Katja Wagner investigates consumer behavioral intention and interactions with new technologies and digital channels.
- Alaotsikko
- Investigating the Phenomenon of Anthropomorphism and New Online Consumption Forms
- Kirjailija
- Katja Wagner
- Painos
- 1st ed. 2021
- ISBN
- 9783658351496
- Kieli
- englanti
- Paino
- 310 grammaa
- Julkaisupäivä
- 7.8.2021
- Kustantaja
- Springer Fachmedien Wiesbaden
- Sivumäärä
- 243
