Tallenna
Digital Marketing in the Automotive Electronics Industry
The book complements the current body of knowledge in business-to-business marketing with the experience of many professionals ranging from marketers to top management of a leading automotive semiconductor supplier worldwide.
- Alaotsikko
- Redefining Customer Experience through Digital Customer Engagement
- Toimittaja
- Uli Schneider, Jürgen Hoika
- Painos
- 1st ed. 2023
- ISBN
- 9783031307195
- Kieli
- englanti
- Paino
- 446 grammaa
- Julkaisupäivä
- 10.6.2023
- Kustantaja
- Springer International Publishing AG
- Sivumäärä
- 251
