Decode the Brands

This book is a monograph about brand management. It introduced the idea, model and tool of brand management. It uses typical and new cases at home and abroad. Readers can get knowledge about the theory, tool and strategy of brand management during business operation. Focusing on powerful brand making, the book is divided into preface, growth, maintenance and practice, covering brand location, brand design system, brand popularization, brand maintenance and brand strategy plan. It shows the newest study achievements and developing trends of brand management.