
Customer Relationship Management
This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today.
- Alaotsikko
- Concept, Strategy, and Tools
- Kirjailija
- V. Kumar, Werner Reinartz
- Painos
- Third Edition 2018
- ISBN
- 9783662553800
- Kieli
- englanti
- Paino
- 446 grammaa
- Julkaisupäivä
- 4.5.2018
- Sivumäärä
- 411