Tallenna
Customer Behaviour in eCommerce
Online shopping is undergoing significant changes around the globe, evolving in the food and non-food segments alike. instead, the book focuses more narrowly on the relationship between business strategy, buying behavior and customer loyalty.
- Alaotsikko
- Case Studies from the Online Grocery Market
- Toimittaja
- Šárka Zapletalová, Halina Starzyczná
- Painos
- 1st ed. 2023
- ISBN
- 9783031235733
- Kieli
- englanti
- Paino
- 310 grammaa
- Julkaisupäivä
- 12.2.2023
- Kustantaja
- Springer International Publishing AG
- Sivumäärä
- 108
