Tallenna
Cultural Heritage Marketing
Providing an overview of the marketing principles and tools that pertain to the area of heritage conservation services, this book combines research and practice to offer an alternative to the classical transactional marketing approach.
- Alaotsikko
- A Relationship Marketing Approach to Conservation Services
- Kirjailija
- Izabella Parowicz
- Painos
- 2019 ed.
- ISBN
- 9783030002862
- Kieli
- englanti
- Paino
- 446 grammaa
- Julkaisupäivä
- 7.11.2018
- Kustantaja
- Springer Nature Switzerland AG
- Sivumäärä
- 158
