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CREATING WORD-OF-MOUTH MARKETING
Tallenna

CREATING WORD-OF-MOUTH MARKETING

This book teaches in a systematic way how invisible networks work. Readers can learn how to: build contagious attributes into the product at design stage; identify "network hubs" that influence others in the network; seed non-active networks early on; and design "tell a friend" promotions.
Kirjailija
EMANUEL ROSEN
ISBN
9780006531609
Kieli
englanti
Paino
230 grammaa
Julkaisupäivä
1.1.1900
Sivumäärä
320