Tallenna
Corporate Diversity Communication Strategy
By comparing more innovative sectors (tech and consumer goods) with a less innovative industry (finance), the author examines differences in the way brands approach and communicate about diversity in online settings.
- Alaotsikko
- An Insight into American MNCs’ Online Communities and Social Media Engagement
- Kirjailija
- Roxana D. Maiorescu-Murphy
- Painos
- 2020 ed.
- ISBN
- 9783030299460
- Kieli
- englanti
- Paino
- 310 grammaa
- Julkaisupäivä
- 14.11.2020
- Kustantaja
- Springer Nature Switzerland AG
- Sivumäärä
- 214
