Convergence and Development

In recent years, new media represented by self-media have appeared in large numbers. They have rapid information dissemination, a large number of users, strong interactivity, and low entry barriers. A series of advantages coincide with the requirements of cultural product marketing. Carrying out marketing activities through new media platforms builds a bridge with cultural products. Product information can be transmitted to specific user groups faster and more accurately, improve the brand awareness of products, and promote corporate culture, so that enterprises can achieve better economic and social benefits.Through many cases, this book discusses the characteristics of news and communication development in the data age, and provides some realistic basis for the integration and development of new media.