Tallenna
Contingency Factors of Marketing-Mix Standardization
Kirjailija:
nidottu, 2010
englanti
This study addresses the marketing-mix standardization issue in the Central and Eastern European context. Special consideration is given to the construct of product cultural specificity, for which a new measure is proposed.
- Alaotsikko
- German Consumer Goods Companies in Central and Eastern Europe
- Kirjailija
- Roxana Codita
- ISBN
- 9783834925961
- Kieli
- englanti
- Paino
- 310 grammaa
- Julkaisupäivä
- 9.12.2010
- Kustantaja
- GWV Fachverlage GmbH
- Sivumäärä
- 312
