Tallenna
Consuming Extreme Sports
By demonstrating that extreme consumers are characterized by a unique psychology that leads them to act and think differently, this book offers scholars deeper insights into consumer behaviour, while also helping practitioners target this lucrative marketing segment more effectively.
- Alaotsikko
- Psychological Drivers and Consumer Behaviours of Extreme Athletes
- Kirjailija
- Francesco Raggiotto
- Painos
- 2020 ed.
- ISBN
- 9783030401290
- Kieli
- englanti
- Paino
- 310 grammaa
- Julkaisupäivä
- 13.3.2021
- Kustantaja
- Springer Nature Switzerland AG
- Sivumäärä
- 126
