Tallenna
Consumer Innovation at the Base of the Pyramid
Kirjailija:
nidottu, 2014
englanti
Approximately one-third of the world’s population lives in poverty at the global Base of the economic Pyramid (BoP). Sarah Friderieke Praceus quantitatively investigates patterns and characteristics of a large sample of innovations developed by people living at the BoP in India.
- Alaotsikko
- Emerging Patterns of User Innovation in a Resource-Scarce Setting
- Kirjailija
- Sarah Praceus
- ISBN
- 9783658051044
- Kieli
- englanti
- Paino
- 310 grammaa
- Julkaisupäivä
- 22.4.2014
- Kustantaja
- Springer
- Sivumäärä
- 170
