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Consumer Brand Relationships in Tourism
Tallenna

Consumer Brand Relationships in Tourism

sidottu, 2024
englanti

This book provides a comprehensive overview of consumer-brand relationships (CBR) in tourism and hospitality marketing management, including pre-, during- and post-COVID-19 pandemic.

Alaotsikko
An International Perspective
Painos
2024 ed.
ISBN
9783031595349
Kieli
englanti
Paino
446 grammaa
Julkaisupäivä
12.11.2024
Sivumäärä
626