
Consumer Brand Relationships in Tourism
This book provides a comprehensive overview of consumer-brand relationships (CBR) in tourism and hospitality marketing management, including pre-, during- and post-COVID-19 pandemic.
- Alaotsikko
- An International Perspective
- Toimittaja
- Raouf Ahmad Rather
- Painos
- 2024 ed.
- ISBN
- 9783031595349
- Kieli
- englanti
- Paino
- 446 grammaa
- Julkaisupäivä
- 12.11.2024
- Kustantaja
- Springer International Publishing AG
- Sivumäärä
- 626