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Compulsive Buying
Tallenna

Compulsive Buying

sidottu, 2021
englanti
Compulsive buying is a shopping addiction with worldwide prevalence that causes significant emotional, financial, and social problems for those afflicted by it. While most research has focused on the problem and its consequences, this book examines the intersections between consumer traits, self-regulation, ethical considerations, and compulsive buying. Compulsive Buying: Consumer Traits, Self-Regulation and Marketing Ethics presents a model on consumer trait predictors of compulsive buying as well as guidelines for consumers, government policymakers, and companies.
Alaotsikko
Consumer Traits, Self-Regulation, and Marketing Ethics
ISBN
9781793645739
Kieli
englanti
Paino
454 grammaa
Julkaisupäivä
3.11.2021
Sivumäärä
166