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Co-Creation of High-Tech Products in the B2B Domain
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Co-Creation of High-Tech Products in the B2B Domain

Leontin Karl Grafmüller explores how companies can better manage co-creation in the B2B high-tech domain. The co-creation of high-tech products poses several challenges related to high product complexity such as the time intensity or incorrect specifications.

Painos
2020 ed.
ISBN
9783658284114
Kieli
englanti
Paino
310 grammaa
Julkaisupäivä
13.11.2019
Kustantaja
Springer Gabler
Sivumäärä
196