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Cases in Retailing
Tallenna

Cases in Retailing

This new casebook on retailing contains 18 up-to-date cases contributed by a team of 22 authors from universities teaching retailing in the UK. The cases focus on the type of operational problems or issues likely to face young graduate managers in multiple retail businesses. The collaboration between major retailers and academic institutions has resulted in each case taking a highly practical, problem-solving approach.
Alaotsikko
Operational Perspectives
ISBN
9780631201731
Kieli
englanti
Paino
397 grammaa
Julkaisupäivä
16.2.1997
Sivumäärä
264