Tallenna
Case Studies on Social Marketing
in fact, Corporate Social Marketing is now considered to be one of the main CSR initiatives at businesses around the globe.
Pursuing an international approach, the cases in the book explore social marketing practices from a diverse set of countries and cultures around the world.
Pursuing an international approach, the cases in the book explore social marketing practices from a diverse set of countries and cultures around the world.
- Alaotsikko
- A Global Perspective
- Toimittaja
- M. Mercedes Galan-Ladero, Helena M. Alves
- Painos
- 2019 ed.
- ISBN
- 9783030048426
- Kieli
- englanti
- Paino
- 446 grammaa
- Julkaisupäivä
- 7.3.2019
- Kustantaja
- Springer Nature Switzerland AG
- Sivumäärä
- 252
