Buzz Marketing with Blogs For Dummies

*Weblogs, or blogs, are increasingly used as a way for businesses to interact with their employees and customers, and some businesses now encourage employees to blog as a way of introducing the people behind the brands *This book clearly explains what blogging is and how businesses can profit from blogs, from enhancing corporate communications and customer relations to generating marketing and advertising buzz *Walks readers through setting up a blog, building a loyal audience, increasing a site’s search engine ranking and visibility, and creating a coherent writing style and voice for a business’s blog *Includes guidelines for linking to other sites and addresses commercial, technical, and copyright issues *Discusses the implications of putting information and opinions related to a business online