Build Great Brands - Second Edition

Why the most authentic brands succeed.Great companies are built on great brands. The two go hand in hand. Why then, do so many companies in their quest for greatness ignore the power of brand? Great brands don't just happen. They are authentically and purposefully built from the inside out, centered around a purpose that defines why an organization exists. For the businesses and leaders within willing to walk this journey, Build Great Brands is the perfect DIY manual to get you started from globally awarded brand strategist, John Cinquina.