Tallenna
Brand Storming
We have witnessed a revolution in the way consumers relate to a product; increasingly tending to reject brands which offer over-extensive lines in favour of those which are able to offer a lifestyle. Brand Storming sets out to provide a guide for business people to meet consumer expectations.
- Alaotsikko
- Managing Brands in the Era of Complexity
- Kirjailija
- M. Fioroni, G. Titterton
- ISBN
- 9780230222434
- Kieli
- englanti
- Paino
- 446 grammaa
- Julkaisupäivä
- 12.12.2008
- Kustantaja
- Palgrave Macmillan
- Sivumäärä
- 223
