Tallenna
Brand Medicine
nidottu, 2001
englanti
As governments seek to mitigate the cost of state-subsidised healthcare, branding in the pharmaceutical industry has become a critical issue. This book by Interbrand Newell and Sorrell, the world's leading branding consultancy, provides cutting edge thinking on this area and lessons for anyone involved in brand development and management.
- Alaotsikko
- The Role of Branding in the Pharmaceutical Industry
- Toimittaja
- T. Blackett, R. Robins
- Painos
- 1st ed. 2001
- ISBN
- 9781349425884
- Kieli
- englanti
- Paino
- 310 grammaa
- Julkaisupäivä
- 27.4.2001
- Kustantaja
- Palgrave Macmillan
- Sivumäärä
- 308
