
Artificial Neural Networks and Structural Equation Modeling
This book goes into a detailed investigation of adapting artificial neural network (ANN) and structural equation modeling (SEM) techniques in marketing and consumer research.
- Alaotsikko
- Marketing and Consumer Research Applications
- Toimittaja
- Alhamzah Alnoor, Khaw Khai Wah, Azizul Hassan
- Painos
- 2022 ed.
- ISBN
- 9789811965081
- Kieli
- englanti
- Paino
- 446 grammaa
- Julkaisupäivä
- 20.11.2022
- Kustantaja
- SPRINGER VERLAG, SINGAPORE
- Sivumäärä
- 341