Tallenna
Agricultural Marketing and Consumer Behavior in a Changing World
nidottu, 2012
englanti
The contributors develop the theme of taking an interdisciplinary approach to coping with these changes, using concepts and methods developed in general marketing, which are adapted so as to apply to the particular characteristics of the food and agriculture sector.
- Toimittaja
- Berend Wierenga, Aad van Tilburg, Klaus Günter Grunert, Jan-Benedict E.M. Steenkamp, Michel Wedel
- Painos
- Softcover Reprint of the Original 1st 1997 ed.
- ISBN
- 9781461378792
- Kieli
- englanti
- Paino
- 310 grammaa
- Julkaisupäivä
- 30.9.2012
- Kustantaja
- Springer-Verlag New York Inc.
- Sivumäärä
- 315
