Tallenna
Advertising Literacy for Young Audiences in the Digital Age
sidottu, 2024
englanti
This book analyzes how children and adolescents aged between 10 and 17 engage with digital advertising and highlights the importance of promoting advertising literacy to help young audiences recognize advertising and distinguish it from other media content in the digital age.
- Alaotsikko
- A Critical Attitude to Embedded Formats
- Toimittaja
- Beatriz Feijoo, Erika Fernández Gómez
- Painos
- 2024 ed.
- ISBN
- 9783031557354
- Kieli
- englanti
- Paino
- 446 grammaa
- Julkaisupäivä
- 16.4.2024
- Kustantaja
- Springer International Publishing AG
- Sivumäärä
- 168
