Mediatutkimus: mainonta ja yhteiskunta

From the bestselling author of Purple Cow and This is Marketing comes an elegant little book that will inspire artists, writers, and entrepreneurs to stretch and commit to putting …

How to make products, ideas and behaviours really catch on.

An investigation of independent video games-creative, personal, strange, and experimental-and their claims to handcrafted authenticity in a purely digital medium.Video games are …

Most anti-smoking campaigns inadvertently encourage people to smoke. The scent of melons helps sell electronic products. Subliminal advertising may have been banned, but it's being …

An indispensible handbook for anyone who already works in advertising and a glimpse into the secrets of the world of advertising for outsiders, updated for the digital age.

Teos tarkastelee mainonnan lukutaitoa, jonka avulla voi ymmärtää mainontaa ja sen viestinnällistä luonnetta. Tällaisen lukutaidon kehittäminen on tärkeää, sillä mainonta on yhä …

Before Winston Churchill made history, he made news. To a great extent, the news made him too. If it was his own efforts that made him a hero, it was the media that made him a …

The road to hell is paved with good intentions, says the proverb. Never has that been truer than in the case of corporate purpose, the movement that took over the business and …

New communication technologies have reshaped media and politics. But who are the new power players? The Hybrid Media System is a sweeping new theory of how political communication …

The Instant Sunday Times Bestseller Learn how to recognise and resist the daily attempts to control and manipulate your mind. There is a war on for your mind. …