
Advances in National Brand and Private Label Marketing
This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB&PL2021).
- Alaotsikko
- Eighth International Conference, 2021
- Painos
- 2021 ed.
- ISBN
- 9783030769345
- Kieli
- englanti
- Paino
- 446 grammaa
- Julkaisupäivä
- 17.5.2021
- Kustantaja
- Springer Nature Switzerland AG
- Sivumäärä
- 132