Tallenna
Advances in Advertising Research XIII
This book provides insights into modern advertising's evolving landscape, revealing how digital innovation and social media have transformed communication strategies and consumer engagement.
- Alaotsikko
- Frontiers of Advertising: Re-considering Its Shapes and Forms
- Toimittaja
- Daria Gunina, Martin K.J. Waiguny
- Painos
- 2024 ed.
- ISBN
- 9783658439354
- Kieli
- englanti
- Paino
- 446 grammaa
- Julkaisupäivä
- 11.3.2025
- Kustantaja
- Springer Fachmedien Wiesbaden
- Sivumäärä
- 239
