Tallenna
Advances in Advertising Research (Vol. XII)
This volume is a compilation of research presented at the 19th International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2021. Renowned scholars from around the globe share their knowledge and contribute to state-of-the-art research on advertising research.
- Alaotsikko
- Communicating, Designing and Consuming Authenticity and Narrative
- Toimittaja
- Alexandra Vignolles, Martin K.J. Waiguny
- ISBN
- 9783658404284
- Kieli
- englanti
- Paino
- 446 grammaa
- Julkaisupäivä
- 11.4.2023
- Kustantaja
- Springer Fachmedien Wiesbaden
- Sivumäärä
- 366
