Tallenna
Achieving Brand Loyalty in China through After-Sales Services
This paper provides a guideline for how the entire process chain of automotive after-sales services could be researched in China. A total of 301 Chinese workshop customers were surveyed to assess the critical success factors of after-sales services via partial least squares structural equation modelling.
- Alaotsikko
- With a Particular Focus on the Influences of Cultural Determinants
- Kirjailija
- Alexander Frass
- Painos
- 1st ed. 2016
- ISBN
- 9783658143664
- Kieli
- englanti
- Paino
- 310 grammaa
- Sarja
- Business Analytics
- Julkaisupäivä
- 16.6.2016
- Kustantaja
- Springer
- Sivumäärä
- 317
