
Account Management Strategies in B2B Sales
In B2B sales today, it's no longer primarily about just solving the customer's problems and winning as much of the customer's budget as possible.
- Alaotsikko
- Generating Customer Value and Building Sustainable Business Relationships - Methodology, Processes, Tools
- Kirjailija
- Hans-Peter Neeb
- Painos
- 1st ed. 2023
- ISBN
- 9783658404499
- Kieli
- englanti
- Paino
- 310 grammaa
- Julkaisupäivä
- 10.1.2023
- Kustantaja
- Springer Fachmedien Wiesbaden
- Sivumäärä
- 139