Tallenna
A Twenty-First Century Guide to Aldersonian Marketing Thought
nidottu, 2010
englanti
A Twenty-First Century Guide to Aldersonian Marketing Thought introduces readers to the life, the writings and the intellectual legacy of Wroe Alderson, the preeminent marketing thinker of the mid-twentieth century.
- Toimittaja
- Ben Wooliscroft, Robert D. Tamilia, Stanley J. Shapiro
- Painos
- Softcover reprint of hardcover 1st ed. 2006
- ISBN
- 9781441938718
- Kieli
- englanti
- Paino
- 310 grammaa
- Julkaisupäivä
- 29.10.2010
- Kustantaja
- Springer-Verlag New York Inc.
- Sivumäärä
- 581
