Who the F*ck is Michael?!

General (Ret.) Elyezer Shkedy was the fifteenth commander of the Israeli Air Force. During his service, Shkedy commanded numerous strategic operations, including the now-famous Operation Orchard airstrike on the Syrian nuclear reactor. After retiring from active duty, Shkedy became the CEO of the Israeli flag carrier airline El Al--the largest airline in the country. Today, he volunteers as chairman and leader of over fifteen educational and social non-governmental organizations, and is the president of I Belong Israel, where he speaks about the importance of tolerance, leadership, and personal values.

In his debut bestselling book, Who The F*ck is Michael? , Shkedy distills over one hundred inspiring life stories and lessons on leadership, success, excellence, and the importance of hard work and personal responsibility, in what quickly became a staple reading material for companies, officers, and countless individuals nationwide. Since its original release in 2022, the book has been nominated for countless prizes and won a Golden Book Award in Israel.